Bitcoin Cash supporters are a passionate bunch and the CEO of Bitcoinbch.com, Hayden Otto is an extremely impassioned BCH supporter. Otto has initiated a fundraising effort toward Bitcoin Cash marketing by leveraging the nonscustodial Flipstarter platform. The fundraiser aims to raise 650 BCH ($194,900) in order to fund a viral marketing campaign that highlights the many benefits of a peer-to-peer electronic cash system.
Hayden Otto from the web portal Bitcoinbch.com has invoked a fundraiser in order to raise bitcoin cash (BCH) funds to start a viral marketing campaign for the decentralized cryptocurrency. Otto explains in the Flipstarter fundraiser called “Bitcoin Cash (BCH) Marketing,” (expires in 15 days) is aimed at carving a new narrative for BCH.
The CEO of Bitcoinbch.com has been behind a number of bitcoin cash (BCH) videos that have gone viral. Otto has also been instrumental toward building adoption in North Queensland, Australia, and bolstering the Bitcoin Cash City conference as well.
Hayden Otto’s “Bitcoin Cash (BCH) Marketing” campaign.
After observing a number of campaigns on Flipstarter, Otto noticed that most of the funds are being dedicated to infrastructure and third-party development.
“It came to my attention that some would prefer to donate funds to Bitcoin Cash (BCH) marketing efforts rather than development,” Otto states in his fundraiser description. “This is an area lacking attention and I am proposing that 650 BCH in donations are raised to produce Bitcoin Cash (BCH) marketing material in the form of high-quality videos.”
Otto continued by adding that his team plans to “establish a new narrative for BCH” and he already has a number of concepts in the pipeline ready to develop.
“This content will demonstrate the capabilities of Bitcoin Cash (BCH) and package up into something sexy that shows how Bitcoin Cash (BCH) is for trendy young investors who understand fundamentals,” the Bitcoinbch.com CEO noted.
In the fundraiser description, Otto stresses that he personally will manage the funds donated via the Flipstarter campaign and the money won’t be handled by Bitcoinbch.com. But the web portal will be the vehicle to where the marketing campaign videos will be hosted and published.
Otto says the content will be produced in both English and Chinese languages in order to gather more viewers. He said that in the past he’s figured out the rough cost for a quality video is around $10,000 per video.
For smaller projects, Otto thinks the number can be cut in half and he aims to leverage similar rates for upcoming video projects.
The marketing campaign will need videographers, sound engineers, actors, on-set help, post-production and editing, props, translation, and travel accommodations as well. “The funds will not be used for Bitcoinbch.com business activities,” Otto detailed.
“The core team members are Hayden Otto and Sam Fregonese, who have together produced Bitcoin Cash video productions,” he added.
So far there are 15 days left to donate to Otto’s “Bitcoin Cash (BCH) Marketing” campaign on Flipstarter. Bitcoin Cash supporters have been discussing the campaign on social media and crypto-focused forums like r/btc. The fundraiser is close to halfway toward the goal, with the donation gauge showing 303 BCH ($90,000) pledged to the marketing campaign at the time of publication.
What do you think about Hayden Otto’s “Bitcoin Cash (BCH) Marketing” campaign? Let us know what you think about this subject in the comments section below.
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